The Entertainment Marketing Summit Variety Summits. Check daily for additional speakersRegistration. Always On Masters of the Connected Entertainment Campaign. Marketers enjoy endless opportunity in how to spread the word. But there can be endless pain in choosing the best multiplatform strategy in this always on media landscape. The ultimate news source for music, celebrity, entertainment, movies, and current events on the web. It039s pop culture on steroids. Check daily for additional speakers 8 a. Registration. 9 a. Always On Masters of the Connected Entertainment Campaign. The Hyperspace Arsenal trope as used in popular culture. Video game characters, particularly in Adventure Games and First Person Shooters, have the seemingly. Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Easily share your publications and get. BL60selLrnA/0.jpg' alt='Watch Pandora`S Box Online Fandango' title='Watch Pandora`S Box Online Fandango' />Should marketers tease a visual on social before building big through an eventual TV buy What linear vs nonlinear OTT network offers the biggest bang for what target demographic What is the best approach to measure audiences to best drive campaign momentum across platforms Media marketers will explore the best 3. Watch Pandora`S Box Online Fandango' title='Watch Pandora`S Box Online Fandango' />TV and digital projects. Moderator Janko Roettgers, Senior Silicon Valley Correspondent, Variety Speakers Laurel Bernard, President, Entertainment Marketing, Simulmedia. Michael Engleman, Head of Marketing and Brand Innovation, TNT TBSDarren Schillace, SVP, Marketing Strategy, ABCJim Underwood, Global Head of Entertainment Strategy, Facebook. Jenny Wall, SVP and Head of Marketing, Hulu. Pandora Reinvented. In his first speaking engagement as Pandora CMO, former top Linked. In and Apple marketer Nick Bartle will talk about branding a company in a cutthroat competitive environment. Speaker Nick Bartle, Chief Marketing Officer, Pandora Interviewed by Janko Roettgers, Senior Silicon Valley Correspondent, Variety. Keynote Conversation with Ron Howard, Academy Award Winning DirectorProducer and Co Chairman, Imagine Entertainment and Brian Grazer, Academy Award Winning Producer and Co Chairman, Imagine Entertainment. Interviewed by Debra Birnbaum, Executive Editor, TV, Variety. Lot of Followers, Lot of Results Getting Influencer Entertainment Marketing Right. Marketers understand the value of tapping into digital and social media darlings. They inspire fierce followings for their trusted, authentic posts on fashion, food, design and other key consumer product categories across a slew of platforms. But what is the right formula in picking the right influencer, on the right platform, to say the right things about your product, to the right target audiencesHow are digital platforms guiding marketers out of the weeds and giving them a clear path for success What influencer campaigns produced actual ROI Top marketers, consumer brands and digital platforms will discuss how they are refining influencer marketing for best results. Moderator Shira Lazar, FounderHost, Whats Trending. Speakers Alan Beard, Chief Marketing Officer, Fullscreen. Ken Halvachs, Head of Influencer Marketing, Digitas. LBi Studios. Pamela Kaufman, Chief Marketing Officer, Nickelodeon. Lisa Sherman, CEO, Ad Council. Rafi Mamalian, Global Director of Content and Influencer Marketing, Undertone. Networking Break. Ultimate Brand. Makers. In our time shifted, click now to exit, scrolling through age, the traditional 3. But opportunities abound for creating messaging so entertaining, audiences can get hooked regardless of the contents brandedsponsoredpromotednative advertising status. Who are the master brandmakers behind truly entertaining campaigns What platforms TV, digital publishers, mobile, outdoor, theatrical exhibition are best advising brands on their branded content playsCMOs and their marketing partners talk how they are advertising without really advertising at all. Moderator Andrew Wallenstein, Co Editor in Chief, Variety Speakers Lee Brown, Chief Revenue Officer, Buzz. Feed. Joseph Matsushima, Co Founder Co Creative Director, Denizen Company. Doug Rozen, Chief Digital and Innovation Officer, OMDMelissa Waters, VP Marketing, Lyft. Mike Yapp, Founder and Chief Creative Officer, The Zoo Americas, Google. Keynote Personal. Premium. Powerful. The ultimate challenge for a brand is telling the right story to the right person in the right way. Custom social content, distributed across trusted publishers, allows brands to stay top of mind and screen with their audiences. In this session, you will hear from a top social influencer, who effectively serves as a one man production house and creative agency. Undertone and Cycle will also discuss how their approach is resetting the industry standard of what it means for brands to truly connect to consumers through quality creative, powered by data, driving significant business results. Speakers Eric Franchi, Co Founder and SVP of Business Development, Undertone. Brett Joss, Vice President of Partnerships, Cycle. Eric Rubens, Social Influencer, Cycle. Bullseye Targeted Campaigning in the Mobile Age. Mobile has always carried irresistible appeal to marketers. Recent studies point to Americans collectively checking their phones 8 billion times a day. But compared to TV, advertising on mobile remains a relatively untapped frontier, as marketers wade through consumer privacy issues, slow load speeds and deciding between banners vs. Mobile is nevertheless poised to gain in popularity, as the lure of precision, custom marketing to individual phone owners remains strong. Chief digital marketers and platform partners will explore what it takes to succeed in messaging in the mobile space. Moderator Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare. Speakers. Raghu Kodige, Chief Product Officer and Co Founder,  Alphonso Inc. Sean Galligan, VP Industry Lead, Technology, Media Telecom, Yahoo. David Grossman, Head of TV Entertainment, Content Partnerships, Twitter. Alicia Jones, Head of Honda Acura Social Media Marketing, American Honda Motor Co., Inc. Elias Plishner, EVP Worldwide Digital Marketing, Sony Pictures. Mark Young, SVP, Strategy and Business Development, Fandango. Watch Barbershop 2: Back In Business Hindi Full Movie. Lunch. 2 1. 0 p. Studio Roundtable The Art and Science of Opening a Film, Presented by Media Funding Partners. As the media landscape has exploded with change, one thing is constant the extreme highs and lows studio marketers experience upon films opening day at the box office. Even as prediction and tracking technology improve, murkiness remains in assessing a films likely performance. But the launch campaign despite the uncertainty continues to be of crucial importance in setting the right first impression with audiences. What are the latest creative storytelling strategies in introducing a film  How are studio marketers deciding between TV vs digital options in rolling out their campaigns How important is it to have talent heavily invested in personal social posts about the film Studio marketing chiefs will pull back the curtain on their launch campaigns. Introduced by Steve Soffer, Founding Partner, Media Funding Partners  Moderator Sarah Chazan, Editorial Director, WSJ Custom Studios, The Wall Street Journal. Speakers. Deborah Brett, Senior Vice President of Partnerships and Products, Viacom. Megan Crawford, Head of Motion Picture Marketing, CAAJonathan Helfgot, President Marketing, Open Road Films. David OConnor, EVP, Global Franchise Management and Brand Marketing, Universal Pictures. JP Richards, EVP, Worldwide Digital Marketing, Warner Bros. Pictures. Paul Yanover, President, Fandango. The New TV Campaign. An exploration into trends for engaging todays TV audiences Speaker Puja Vohra, EVP, Marketing and Digital, tru. TV Interviewed by Debra Birnbaum, Executive Editor, TV, Variety. Este Lauder and the Breakthrough Entertainment Campaign. A look at how massive cosmetics brand Este Lauder Bobbi Brown, Clinique, MAC, Origins and more are leveraging celebrities and entertainment to connect with todays consumers. Moderator Janko Roettgers, Senior Silicon Valley Correspondent, Variety. Speakers Donald Robertson, Chief Creative Director, Este Lauder. Matt Seiler, President, Marketing Solutions, Studio. Networking Break. How to Tie the Perfect Knot Video Viewership Understanding.